Athletic Apparel

                                                        

 

FORMER MISS MICHIGAN TEEN USA AND PROFESSIONAL FITNESS MODEL SARA MARIE LAUNCHES FIRST OF ITS KIND SHEFIT SPORTS BRA

Company to raise funds through Kickstarter campaign for product manufacturing

 

GRAND RAPIDS, Mi., Aug. 1, 2013 – Shefit, a Michigan-based start-up athletic apparel company, announces the launch of a Kickstarter campaign to secure first production run and manufacture its U.S.A. made introductory line, including the adjustable Shefit sports bra.

Designer/Creator, Sara Marie crafted SheFit more than 10 years ago while pregnant with her first daughter and struggling with breast pain that caused her workouts to lose intensity.

 
“I was so self-conscious and frustrated every time I went to the gym to run or do anything high impact because my chest started to define what I was capable of doing,” said Sara Marie Owner/Creator of SheFit.  “After observing other women in the same situation, I created my first prototype with a hot glue gun and Velcro.  Ten years later, we’re ready to launch a patented, fully customizable sports bra geared towards bigger busted women of all ages, to help them feel confident while staying active.”

A woman’s back and shoulders carry the most weight of her breast.  The SheFit™ patented two-inch wide back band gives women comfort and security underneath the bust.   The 15-inch fold-over shoulder straps allows for maximum adjustability.    Women can adjust the fit of the bra based on comfort and intensity of their workout.  SheFit gives women eight inches of adjustability, compared to the standard 1 – 2 inches hook-and-eye fit.  

 
“If a sportsbra does not provide a truly supportive and comfortable fit, women, including post-surgical patients, won’t wear it,” said Dr. Bengston.  “SheFit is the first bra I have found that has the perfect balance of firm support without being overly constrictive. Other bras really miss the mark when it comes to a proper fit.”
 
Sara hopes to fund her first production run by pre-launching her company through Kickstarter.com, a funding platform for creative projects, Aug. 15 through Sept. 29 Packages for the campaign range from $2 to $2500.  Money raised also will allow Shefit to continue manufacturing in the USA.   Supporters can pledge and be the first to experience SheFit by visiting www.shefitsportsbra.com.

About Sara Marie

Sara has been an advocate for fitness and a healthy lifestyle since her teenage years.  She carries the titles of Miss Michigan Teen USA (1999), 1^st runner up Miss Michigan USA (2001), and as a wife and mother she wore the title of Mrs. Michigan America (2008). Earning these titles led her to the fitness world where she quickly climbed the ranks and created a name for herself.  In 2011, Sara secured top spots in the Fitness America circuit, winning the Arnold Classic (2011) and in the same year earning her pro card leading her to a 3^rd place world finish with the World Beauty Fitness and Fashion (WBFF).

Sara has been featured in several national publications including Success Magazine and as the fitness contributor Pageantry Magazine.  In 2012 she was highlighted in Oxygen Magazine four times, once as a contributor.  Sara resides in Grand Rapids, Mich. with her husband and four daughters.

 

 

About SheFit

SheFit™ empowers the strong beauty in every woman by developing athletic apparel with the highest level of support, comfort and style specifically designed to enhance your workout.  Based in Grand Rapids, Mich., SheFit is proudly produced and manufactured in the USA.